Chef Camp Minnesota
FOOD + STORYTELLING
Building community around the campfire
Chef camp was an annual culinary retreat in the Minnesota Northwoods with chef-led campfire cooking classes and classic camp activities. Over 4 years, we hosted 5 magical long weekends and more than 500 happy campers.
As part of the founding team and the event creative director, I helped craft a brand identity that matched the spontaneous fun of the event.
Camp Cookbook
Every year, we collected stories and recipes from our team, chefs and partners and designed a cookbook full of memories and photos from the event.
Creating camp vibes
I coordinated all on-site event styling including signage, tablescapes, special events and cabin decor to bring the spirit and fun of summer camp.
PROJECT TEAM
Creative direction + design: Rose & Co.
Design + sign painting: Nate Johannes
Photography: Becca Dilley, Lauren Cutshall, Adam Hester, Kristen Olson
Telling partner stories
We were lucky to have some amazing partnerships over the years with Chef Camp. From national brands to beloved local companies, I collaborated with each partner to help tell their story and bring their brand to life for all the campers through stop motion video and photo shoots for social.
Coffee stop motion by Annie D’Souza, cocktail stop motion by Adam Hester and Fulton photo by Nate Strandberg
The Story of Chef Camp
“Chef Camp is summer camp for adults who love food.”
— MECCA BOS for CITYPAGES